Application Process
The purpose of the application process is to assist the Leesburg Anniversary Committee in identifying and approving official partners and sanctioned events for the year-long anniversary celebration during 2008.
Applications will be accepted by the Leesburg Anniversary Committee. All applications must be sent to:
Town of Leesburg Department of Parks & Recreation
Attention: 250 Anniversary
60 Ida Lee Drive, N.W., Leesburg, VA 20176
- Logo Application (PDF 44k)
Logo Usage and Destination Brand Identity
To provide identity for the anniversary celebration and to act as a "seal of approval," officially sanctioned events and official partners’ establishments are encouraged to display the 250th anniversarylogo at their events and printed promotional materials. To ensure consistency in use, the Leesburg Anniversary Committee has created brand guidelines that you are required to follow.
Criteria & Definitions
Historic Sites and Museums: This category is composed of two subcategories: Historic Sites and Museums and are sites that reflect our national heritage by retaining features which existed during its period of significance, and by demonstrating an association with historic events, persons or architecture. It is not necessary for a site, service, or event to retain all of the features which it had during its period of significance, but it must retain enough of these features to present a clear picture of its role in the history of Leesburg.
For example, a Heritage Site could be a “place” (such as a landscape, streetscape, building, or structure) which has played a first-hand role in a region’s heritage. Please note that if any feature of this place has been moved from its original location or has been reconstructed, this change must be clearly explained.
Museum: A gallery-based institution, which maintains exhibits, displays, or collections. Period of Significance: The span of time that has made the greatest contribution to the historical importance of a resource. In most cases, the physical features of a Heritage Site or Heritage Service should draw attention to that era.
For a Museum, evidence of authenticity is strengthened by interpretation which meets professional curatorial standards. Collections which are not displayed in an interpreted historic building must have sufficiently detailed interpretation to a strong sense of local heritage.
- Does not need to be located in an historic building;
In order to qualify as an officialsite, a facility must provide a substantial amount of authentic interpretation above and beyond a simple statement of facts. Historic Sites and Museums:
- Must have a connection to the history of Leesburg.
- Must be willing to display the official Leesburg logo throughout 2008.
- Must be committed to referring visitors to local visitor centers for additional information.
- Must be open with regular, established hours
Retail, Lodging, Wineries and Restaurant Services (non-historic): Though not specifically designed to educate the public about the history of Leesburg; these services must have authentic features, which qualify them for recognition by the committee. Services:
- Must be committed to referring visitors to local visitor centers for additional information.
- Must be willing to display the official Leesburg 250th logo throughout 2008.
- Must be open with regular, established hours.
Tours: A guided experience or self-guided brochure whose primary purpose is to educate the public about local heritage. These experiences or brochures often feature a specific walking, biking, or driving route. Tours:
- Can be guided or self guided.
- Walking or driving routes with focus on Leesburg and Loudoun history.
- Must provide authentic interpretation of local heritage.
- Guided tours must offer tour guides on a regular basis (at least once per month in season).
Events: Events celebrate the history of Leesburg by making local culture and heritage come alive. These events do not need to take place at Historic Sites, but they may result in a better understanding of local cultural heritage. To qualify as an official Leesburg Event, an event must be considered a natural and integral part of community life. Events:
- Must be open to the public and widely recognized by the geographic, social, or cultural community that it represents; and supported by a partner or the Main Street community that it represents.
- May demonstrate a clear relationship to local cultural heritage.
- May focus primarily on educating the public about local cultural heritage.
- May be promoted in a manner that emphasizes local cultural heritage.
- May clearly indicate the historic time period, season of the year, and location which are being interpreted.
